Recently, a lot has changed in the field of copywriting. The audience’s attention turned from traditional media to the Internet as technology advanced. This led to seismic shifts in both advertising and writing styles. People today spend much less time reading certain information because they are always looking for something new. The copywriter is therefore expected to use his writing to capture the audience’s attention and deliver the intended message. It’s crucial to understand what a copywriter does, what copy is, and how content is produced before anything else. Read more