10 Heat Map Tools and User Tracking Tools

10 Heat Map Tools and User Tracking Tools

Providing value for your users isn’t as simple as it seems; it’s a fairly scientific procedure that calls for strong analytical skills and the appropriate software. To create value and provide a great UX experience, you’ll need data sets that show underperforming sites, user behavior patterns, and even certain areas of your web pages where the user feels unfulfilled. Read more

7 Top Event Marketing Strategies & Ideas

7 Top Event Marketing Strategies & Ideas

Event marketing is a strategy brands use to promote their business in real-time at an in-person or online engagement (event). There are different ways you can use event marketing for your brand. The most common B2B events include one-day conferences, seminars, live streaming, product training, channel/business partner events, VIP meals, and leadership workshops. Read more