Marketing

You’ve set up your WordPress blog about a topic that interests you, and now you want to start earning from it? Well, at first glance, the solution is simple – ads. Read more

Personalizing your SaaS marketing strategy is one of the sure ways to increase your level of engagement and relevance, thereby optimizing sales. In marketing, personalization provides motivating information about the customer’s demographics, location business relationship stands. It reduces acquisition costs by over 50 percent and influences more consumers (59 percent) in their buying decision. Read more

Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make matters worse, even if you manage to land yourself a publisher, you’ll find that they often lack the resources to invest in novice authors. Read more

Customer feedback has a mixed reception from businesses. While it’s always great to receive positive reviews from customers, it is still a challenge to address negative ones.

Businesses, especially the small ones, should see the importance of reviews and why there is a need to work on them.

This article aims to emphasize the necessity to work on earning positive reviews, and the benefits that it can do especially when starting a small business. Read more

Pay-per-click advertising, which is more commonly shortened to PPC, is undoubtedly one of the best tools any sized business can use for advertising. Read more

It’s the Digital Age. 2019. Digital content is visual content plain and simple. While many parents have the dilemma of finding a balance between their children’s screen time and their interaction with the real world, consumers have another dilemma on their hands. How do they make their screen time beneficial? Read more