Marketing

The other day, I was speaking to my friend Andrew who seemed a little off. I asked him about his troubles, and he instantly began narrating his problem. Read more

Did you know that there are currently more than 3 billion active users spread across just a handful of the major social media platforms in the world today? It’s true, and names like Facebook, Twitter, Instagram, and LinkedIn are all leading the way. Read more

Creating an email newsletter requires balancing various factors simultaneously. There are lots of key components that go into making a newsletter, and if you don’t want yours to end up in the junk mail, I suggest you keep reading to find out how to make yours stand out from the rest! Read more

You’ve set up your WordPress blog about a topic that interests you, and now you want to start earning from it? Well, at first glance, the solution is simple – ads. Read more

Personalizing your SaaS marketing strategy is one of the sure ways to increase your level of engagement and relevance, thereby optimizing sales. In marketing, personalization provides motivating information about the customer’s demographics, location business relationship stands. It reduces acquisition costs by over 50 percent and influences more consumers (59 percent) in their buying decision. Read more

Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make matters worse, even if you manage to land yourself a publisher, you’ll find that they often lack the resources to invest in novice authors. Read more

Customer feedback has a mixed reception from businesses. While it’s always great to receive positive reviews from customers, it is still a challenge to address negative ones.

Businesses, especially the small ones, should see the importance of reviews and why there is a need to work on them.

This article aims to emphasize the necessity to work on earning positive reviews, and the benefits that it can do especially when starting a small business. Read more