The management of the growth of your social media presence is not an easy task. You must balance the creation of content and make a cover photo for any social media platform with your research and continuously monitor and evaluate the efficacy of your media content. Read more
Website security can cover a wide range of aspects. Still, for the purposes discussed here, the site uses SSL, which stands for Secure Socket Layer. This industry-standard security technology establishes a secure connection between the server hosting the website and the browser. The URL is preceded by “HTTPS” rather than the traditional and insecure “HTTP” (with that extra “S” standing for “Secure”). Read more
Event marketing is a strategy brands use to promote their business in real-time at an in-person or online engagement (event). There are different ways you can use event marketing for your brand. The most common B2B events include one-day conferences, seminars, live streaming, product training, channel/business partner events, VIP meals, and leadership workshops. Read more
A tale as old as time, upsells and cross-sells have been used as marketing strategies in traditional commerce to increase business revenue for years. This tried and tested approach can also be simply applied to e-commerce in order to boost sales, with proven results. Read more
The vast majority of businesses are becoming more aware that they cannot neglect digitalization if they want to boost their competitiveness in the rapidly evolving world of today. Read more
Are you looking you can use an email marketing platform that can help you promote and connect the success of your Shopify store? If so, then you’re on the right track! Read more
Text marketing can have a wide reach and astonishing engagement results. Although it’s not the “all-in” bet, short texts can effectively add to your current marketing plan. Read more