Smartphones can be found everywhere. You can see people using them in shopping malls, coffee shops, on the street, as well as in every public transportation. According to a survey conducted in 2021, nearly half of the respondents stated that they spent an average of five to six hours on their smartphones. Estimates go further suggesting that there will be approximately 311.53 million smartphone users in the United States by 2025.
These numbers show that there is a wide range of opportunities for businesses to reach smartphone users and promote their products and services. If you are looking to maximize sales and conversions, you should make your website mobile-friendly and look for opportunities to put your business front and center while your target audience uses their smartphones.
Below, we share some of the best tips on how to market your website to smartphone users.
Optimize Your Website
Your website should be optimized for mobile devices. This is key to your success. This task involves creating a responsive website layout and designing it the best way possible. This means that your website automatically adapts to the device of the user when they access it from their tablet or smartphone.
Businesses must understand that mobile and desktop experiences are very different and should also take a different approach to converting mobile traffic. Your website will be compatible with every screen size, ensuring the best possible user experience.
Consider Using Interstitial Ads
Every business runs promotions on its website. However, when it comes to mobile traffic, only a few know how to do it efficiently. You must ensure that your promotions are mobile-friendly, and enrich the customers’ experience. Consider using interactive interstitial ads that appear between different content within an app or website, typically taking the form of engaging images, videos, or audio tracks.
Interstitial ads are more effective than other forms of advertising because they are placed within the content and have the ability to grab users’ attention. Website owners should be careful about how often these ads are being used. Too many could lead to frustration for users. Interstitials are a great way to engage consumers and allow brands to communicate their key messages.
Incorporate Responsive Design into Your Mobile SEO
Responsive design makes it possible for a website’s appearance to accommodate any device you use. This is crucial for SEO and mobile content marketing. You’ll be able to see how chaotic it can look if you’ve ever loaded a desktop version of a website from a smartphone.
Responsive design removes clutter and unorganized layouts that work well on a desktop, but not on a smartphone. This is important because if your website doesn’t fit on the screen of a user, they will get annoyed and abandon your site. Ranking for keywords is not enough to make SEO a success. Poorly designed sites for keywords will cause visitors to leave much sooner than expected, which reduces SEO performance. The combination of UX design and programming skills is what makes a responsive design appealing.
Speed Up Your Websites Load Time
What is the average time it takes for your website to load? A mobile website’s average load time is between 2 and 3 seconds, which is much faster than the desktop. A website taking more than three seconds to load will most probably be abandoned by half of the users. High bounce rates are often caused by slow site speeds. This means that your website must load quickly if you want it to be successful.
Poor coding, too many advertisements, and large image sizes are all reasons for slow website speeds. These issues can be fixed to improve your website’s load time. To identify speed issues on your website, you can use a tool like PageSpeed Insights by Google. However, there could be other serious issues that you need to fix in order to speed up your website.
Also, when trying to reach success and keep the interest of your website visitors, it is essential that you troubleshoot issues and test on different devices such as tablets, smartphones, etc. Neglecting to test across different devices can make your online success fade away. No prospect wants to be stuck on a slow, unresponsive website that could negatively impact their mobile device’s performance.
Businesses are increasingly relying on mobile traffic for success. That is why you should keep mobile use top of mind and at the forefront of your website marketing efforts, so that you can increase sales and engagement opportunities.
With a little planning and attention to detail, you can make your website responsive and reach smartphone users and target customers easily. This means using the right ads, improving your website’s load time, and incorporating responsive design into your mobile SEO. All of this will guarantee to help you make your marketing more effective with smartphone users.