Email marketing is probably one of the oldest ways of advertising on the internet. It should be easy then, right? Well, the truth is that it is a complex subject.
Looking for some advice to step up your #email #marketing game? Read these awesome #tips that we have listed for you!
There is constantly something new popping up in this field to learn how to grow your list and improve your tactics. It can be from new ways of enlarging your list to new tools to be your number one assistant.
We covered the ten most important tips that you can use to your advantage. Whether you are already an expert on this topic, there is for sure something new that you can add to your skillset.
Top 10 Tips to Boost Results
1. Use a Real Person’s Name to Boost the Opening Rate
We all have received an email from a brand with a robotic name like No-reply or something similar. Companies usually don’t think about minor details like this.
If you use an actual person’s name instead of the generic thing, it will feel more friendly. It gives them a more intimate feeling rather than just a computer-generated something.
It is beneficial for bloggers, influencers, and solo consultants. But more prominent brands can benefit from this tactic as well!
2. Personalize the Email
Except that you need to edit the sender’s name to a more human character, it is also essential to personalize the email. If you change the sender and keep the email automatic or robotic, you did nothing by changing it.
Most tools you use for email marketing allow you to edit the email draft you will send. For example, some of them let you enter shortcodes that they will replace with the person’s name the email is going to.
Plus, you can even add creative subject lines that will pique the interest of the receiver.
3. Curious Subject Lines
We already dubbed into the subject lines that are going to pique the interest of your audience.
Curious subject lines will make your receivers click on the email to check what it is about. But there is a delicate line between a curious subject line and a clickbait. Don’t forget that!
By creating that line that will provoke interest, you are making a curiosity gap, and you are practically teasing them to check out what is in the email.
You can use powerful words that will tingle their interest, such as eye-opening, secret, hidden, spoiler, etc.
The content that follows a great email subject line has to live up to its promises. You should strive to satisfy the curiosity gap you have created in the reader. If you’ve written personalized, engaging content – more on that below – then working out an optimal header is the icing on your cake.
4. Put the Reader First
Customers love it when you put them in the first place, and it boosts up their ego. But also, they don’t like a brand that only talks about itself. But, they do like a brand that solves their problems.
If you refer to an item, always try to find a situation to incorporate the reader as a subject.
Example: Make your smoothies 45% faster with this new super blender.
5. Include a Call to Action Button
Including a call to action is practically a usual thing to do. But the catch here is to use one CTA with a twist.
You can use one CTA but in multiple different locations in the email. It is a simple move that can increase clicks by placing it at various spots.
The deal is to put the link on spots where the reader is most likely to see it.
Emojis have become way popular lately in business communication, especially in the email marketing department.
They are far more than just fun little things that you send to your friends. Also, you can even improve your opening rate of emails by a mile!
However, please don’t overdo it because you will make your emails look cheesy, and that’s not the route you are aiming for.
7. Distinctive Voice
When creating a campaign, you always need to put yourself in the shoes of the receiver. However, that shouldn’t be hard since we all get promotional emails all the time. That’s why you need to stand out!
Also, creating a distinctive brand voice is essential. Before starting, choose which path you want to go for, from passionate, quirky, irreverent, to authentic. However, once you choose, you can check on the internet to achieve that tone in your emails, which shouldn’t be that hard.
8. Simple to Unsubscribe
The main goal of every business must be to get people on the list and keep them on it. But why should you put an unsubscribe button?
Someday, someone is a fan of your brand, but they don’t want to keep getting emails anymore. That’s why to keep them as a customer you need to give them an accessible and visible button to unsubscribe.
If you don’t give them that option, they can easily switch from you to your competitor.
Do you know how influencers know what the best time to post a picture is? Believe it or not, there is also the best time for emails if you want to get more open rates and clicks!
The ideal time is mostly early in the morning when people wake up. They check their emails while drinking their morning coffee, meaning 6 a.m. or late morning at 10 a.m.
You can also time it to 2 p.m. because that’s when people are looking for distractions at their work. Also, they usually dive into social media and email accounts. Oppositely you can go with the safe route around 10 p.m. when people check their phones before bed.
10. Mobile-Friendly Design
Since more and more users are using their phones to be on the loop 24/7, making your design mobile-friendly is essential.
Also, it is important because mobile users check their emails 3x more than PC users do. The truth is that no one has the time to zoom in zoom out to read an email constantly! Plus, if the emails don’t fit properly on a mobile device, they will delete them in a matter of seconds.
In the end, all of these tips will drastically improve your email marketing game.
Knowing some essential tips about sending marketing emails is crucial to reaching the goal you are aiming for!
Although some people think that this marketing is a dead end, it doesn’t have to be when you use the clever tricks and tips we listed above.