If you are a proud owner of an online store (or any other type of business) then you have come to the conclusion that not a whole lot of people who are visiting your site are actually buying your products. But don’t worry, you are not alone in this regard.
Luckily, there are many ways how one could turn site visitors into buyers. You could go ahead and spend a lot of money on high-quality marketing or you could take some time to perfect your product’s description and so on.
Another thing you could do is use a social proof system and FOMO (fear of missing out). The thing about these marketing techniques is that they are more connected to human psychology than some other techniques.
The way such marketing techniques work is by giving your visitors proof that a product is actually worth their money and time. This can be done by showing them other people who have bought the product and have left a positive review.
It is effective because if someone who has no connection to the company, or the product leaves a positive review then others will take the product more seriously and will in turn be more likely to buy it.
It is essentially a way of easing someone’s mind when it comes to purchasing a certain product. It also makes sure that visitors see that other people are enjoying your products and services. Just put yourself in the buyer’s position. If others are buying something that you don’t have yet, it will make you feel like you are actually missing out.
These kinds of marketing techniques are used by almost everybody, especially online stores with the intention of showing off their products. But of course, they can be used on other types of sites as well. I personally have seen them everywhere from online stores all the way to blogs, and they do definitely work.
Now, let’s explore some apps you can use to start showing social proof notifications on your site.
WiserNotify is the first app that I am going to be discussing. This is a great app if you are looking for something that is going to increase your sales and credibility through the use of simple yet effective social proofing.
The app has well over 60 notification templates, announcements, a whole bunch of handy widgets in the form of announcements, a timer, review feeds, and so on. It also has over 150 integrations for you to choose from.
Also, don’t get me started on the sheer number of social proof types that this app offers to its users. There are 10 to be exact and they include things like purchases, live visits, and so on.
Lastly, it is good to mention that this app is very handy for marketing, SaaS businesses (increasing sales and credibility), and E-commerce.
Proven, no pun intended, has proven to be a tool that is very easy to set up and use for social proofing. It has a lot of great features that allow you to create and customize your social proof so that it can match your brand as much as possible.
Some of its features are a bit limited, but at the end of the day, it gets the job done pretty well all things considered.
PowerBuy is an amazing Shopify app for boosting sales using social proof. You can offer your customers discounts for group buying, allowing them to share the product with friends or family. This not only boosts average order value but boosts conversions (using the concept of social currency). You can also set up a countdown timer for creating urgency and AI-based recommendations for boosting sales. You can add multiple social engagement icons for encouraging your purchasers to share a product and get discounted prices.
Cue is an app packed with all sorts of customizable social proof notifications. And when I say customizable, I really mean customizable. You can change the template, color, tone, type of conversion, basically anything you want in order to make the notifications fit your preferences.
The notifications will be very effective in turning visitors into leads, and eventually, those leads into paying customers. There is even a system of Hot Cues and Urgent Cues in place. The Hot Cues appear after a visitor has been spotted by the Cue app 3 times and they help boost conversion rates. While Urgent Cues rely on FOMO to enhance the effects of social proof notifications.
As you can see, Cue is an easy-to-use, yet effective app. You can get it for $15/mo, and you also have the option to use the 14-day trial to test it out yourself. A great offer indeed!
There are a lot of potential customers out there that just simply need that little additional nudge in order to buy a certain product, and social proof is just the right marketing technique if you want to turn visitors into customers. The only issue that remains is for you to choose which app you are going to use for this type of marketing.
At the end of the day, I still believe that WiserNotify is going to be your best bet. Not only because it has quality features but rather because it is very versatile, well-refined, and polished-out with a great reputation to back it all up.
All in all, I hope that I helped you out in your search for the best social proof notification app and that you will manage to get the best out of it in the long run.