Recently, we have witnessed an expansion in terms of influencers and influencer marketing. Therefore, companies must be willing to invest more time in developing better relationships with influencers. For this reason, there are influencer marketing platforms to help brands in influencer marketing campaigns.
Also, such platforms provide a range of tools that detect and find influencers of different brands. They act as a form of support to agencies and brands to improve the relationship with influencers. Further in this article, we present you with a list of the best influencer marketing platforms.
Everything is based on the fact that if you build trust between you and the influencer, you’ve done most of the work. The first example of how to do this job the right way is the GRIN platform. The platform’s focus is on eShops that have the option of integration with well-known large shopping platforms.
Also, all the available features offered by GRIN make it very easy to use and user-friendly. This platform provides the ability to withdraw all registered users from your eCommerce. And to search with their social profiles to gather additional information. The database you can search includes well-known platforms like Instagram, TikTok, and YouTube.
The platform #paid according to its principles does not adhere to the traditional models used in influencer marketing. The philosophy behind the whole story in #paid is that influencers can create exciting and engaging content.
And that way, promote a particular brand and build an audience. Companies that choose the #paid platform can select a specific author and content to be advertised on Facebook and Instagram ads. However, connection with Facebook Ads Manager is enabled to manage ads, content, and tracking better.
Also, content shared on social platforms gets the label “Sponsored Post,” bringing extra authenticity related to the advertised brand.
Our next platform tracks more than 8 billion social conversations, emphasizing data. It is called Tagger. Mainly large companies use this platform with a lot of data. Also, when searching for influencers, it is possible to use additional filters for more precise targeting and obtaining results.
The platform’s greatest strength lies in the way psychologists use psychographic data to understand their interests, topics that interest them, etc. It is also important to mention that Tagger offers a detailed dashboard that helps you reorganize your marketing moves and activities while tracking the entire group and the team in charge.
A team of experts recently came up with the idea to create a digital marketing platform. They desired to create a platform that will connect influencers who advertise on social networks and company brands. That idea got its place in the market, and it’s called NeoReach.
Also, with its unusual way of researching social media, NeoReach has a massive base of over 2.5 million influencers. The target clients are large companies with which they can make solemn agreements. Furthermore, we have to mention that many features offer the ability to launch, track, and report on ongoing campaigns and their response to your audience.
NeoReach is gaining its value and importance in digital marketing and the world of influencers. Especially with a detailed study of the activities and posts of influencers on Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube.
But, on the other hand, if a free plan is not enough for you, it is possible to upgrade to an advanced program. This one will offer you the possibility of an individual influencer with additional research, compatibility with your brand. Further monitoring of campaigns if you have reached an agreement.
Each of the above has many possibilities with different focuses.
We’ve given you an insight into some of the possible options you can take advantage of in your invention of influencers.
The recommendation cannot be specific to one of the platforms because each brand and company has its requirements and preferences. Accordingly, it’s time to go in search!