Running a real estate website is not an easy thing to do. There are many little things that you need to make sure are working properly, along with checking the market, running your blog, advertising an online business, and finding customers.
Probably the most important part of your business is your website.
In today’s world, having a clean, modern, fast, and easy-to-navigate website is what matters the most to customers, and this is true for real estate, too.
Having a professional website (with many functional features and add-ons) will help you turn your potential customers into your current customers.
Today, it is really easy to create a website, especially by using WordPress. This way, you can avoid buying websites from franchisors or affiliates and, instead, focus on controlling your own brand, website design, and functionality.
This is made even easier if you use some of the WordPress plugins we will recommend that are designed specifically for the real estate business.
Estatik is a really good WordPress plugin that allows you to have a responsive layout with a photo gallery on your site (you can create a slideshow), map view without the need to install a map plugin, a mortgage calculator, Google Maps location, and it is integrated with PayPal. It allows your customers to sort listings by date, price, and popularity, which your visitors will surely appreciate. You can also add property labels, such as featured, hot, or openhouse to your listings. You can use your own theme, but it also comes with its own themes and multiple demos so you can see how your plugin works on different versions.
The premium version costs $89, but it allows you to have a lot more features, such as MLS (multiple listings service) integrations (this is a large database of real estate listings), subscription plans with PayPal payments, CSV import, PDF file generation, video tours, and a great support team.
2. Real Estate Pro
Real Estate Pro is another WordPress plugin that is easy to use as the settings, pages, and templates are all configured after you have installed and activated the plugin on your website. You can also have an image gallery, and it works on phones and tablets. This plugin is compatible with MailChimp, so all of the emails of your customers can be stored in your database, which makes it convenient for you to have access to all of your customers (lead generation, easier conversion, increased customer satisfaction).
Moreover, you can use Visual Composer with it (plugin for easy page building, no coding needed). However, it is not integrated with MLS.
You can use this plugin to manage your own property listings and/or to sell them to third-party agents. It costs $40 at the Code Canyon website.
3. WPL Real Estate
WPL Real Estate is a plugin developed by Realtyna, a web development firm that has been in the online real estate business since 2007 (you can say they know what they are doing as they have been in this business for some time). This plugin allows you to list agents, have a map view of your listings, and give the option of advanced search to your customers. You can post agent information and share photos, so your customers know who exactly they are dealing with. It is compatible with any WordPress theme, and it has a related listing feature, meaning that if a customer is looking at a particular listing, additional relevant listings can be shown to increase the chances of closing the sale.
It comes in a free and premium version and can easily connect with MLS.
You can also manage your database so you can add/change/delete fields without actually changing the custom database. It also has several add-ons, such as the demographic package (learn about geographical regions and demographics of your customers), cloud hosting (starts at $49.95/month), and the franchise multisite solution (helps you build and maintain multiple real estate websites).
4. Essential Real Estate
Essential Real Estate is great because you can use a lot of premium features in the free version of the plugin. For example, you can customize the page layout, it supports global payments, property lists, single agents, and it comes with a 5-star rating. It already has a template for some pages, such as Search Page, Listing Properties, Agency, Payment, etc. so it makes it easier for you to build your website. Some other features include flexible searches, favorite properties page, different payment methods (PayPal, Stripe, Wire Transfer), email listing alerts, and more.
The only downside is that it might take you longer to learn how to effectively use this plugin because of so many amazing features.
5. IMPress Listings
IMPress Listings is a free real estate plugin that used to be known as WP Listings. It comes with the option to separate listings based on location, status (sold, reduced), property type, and features. It automatically adds Google Maps location for each listing (you don’t need to worry about spending time and adding the address manually), it works with mobile and any WordPress theme.
The Premium version gives you access to additional templates for property listings and MLS integration, through the use of IMPress for IDX Broker plugin.
6. WP Amortization Calculator
WP Amortization Plugin is a premium plugin that every real estate agent should have on their website. It helps your visitors create a mortgage loan calculator. It attracts your customers with a free PDF report that will be sent to their email, so you can even generate leads from these emails and increase sales.
This is definitely worth $21 to download the plugin, and it is compatible with any WordPress theme.
Real estate is a tough and very competitive market. Luckily, if done properly, it can be very profitable. Having a good, easy-to-use, and professional website will help you perform better than your competition and break into the market.
To get started with these plugins, you just need to download and install them, and you are ready to go. Hopefully, this article helped you find the right real estate plugin for your website.