Top 12 Must-Have Software in the Marketing Toolbelt

You may build an outstanding company that everyone knows and loves, but without the right marketing tools, you will hardly be able to make your business stand out from the crowd of competitors. That’s why it is so important to have the best digital marketing tools in your toolbox — they will make your life a lot easier.

So if you are drowning in a sea of endless marketing tasks and business objectives, a “life raft” is a good thing to have. It’s time to ride the tide of efficiency using marketing software. It will not only save your precious time but also become your secret weapon for boosting ROI by a notch. That’s why we have prepared a list of top tools that are true marketing game changers — from organizing your social media schedule and fine-tuning your email campaigns to promoting your business using video marketing. Let’s dig right in.

Why Do You Need to Have a Marketing Toolbelt?

It doesn’t matter how skillful, strategic, or driven you are as a marketer, it’s impossible to effectively market your business without the right online marketing tools. So instead of performing your tasks manually and doing the guesswork, employ marketing software to:

  • Automate repetitive tasks — Marketing software can automate tasks such as email marketing, social media posting, and ad campaigns, saving time and effort.
  • Gain insights from data — Employ marketing software to make informed decisions based on real data rather than guesswork.
  • Target specific audiences — With marketing software, you can target specific demographics, interests, and behaviors, ensuring your messages reach the right audience.
  • Personalize marketing efforts — Many marketing software platforms offer personalization features, allowing you to tailor your messages and content to individual customers’ preferences.
  • Scale your marketing efforts — Marketing software can scale alongside your business, accommodating increased demand and complexity without significant manual effort.
  • Stay competitive — By utilizing advanced marketing software, you can stay ahead of trends, adapt to changes quickly, and deliver superior customer experiences.

While there may be an initial investment in marketing software, the automation and efficiency gains often lead to cost savings and improved profitability over time. Therefore, arming yourself with the right tool is worth an investment.


What Top Digital Marketing Tools Should Be in Your Toolbox?

There are so many different marketing software solutions available in the market today that you may feel lost not knowing what to choose. We get your point — such diversity may be overwhelming. But let us help you a bit and share the key tools that should always be a part of your marketing toolbox regardless of the industry your company operates in.

SEO Tools

Let’s start off our list with the key tools that can help you improve your search engine optimization efforts, keyword research, on-page optimization, backlink analysis, and tracking search engine rankings


Ahrefs is a powerful digital marketing tool that offers a comprehensive suite of features to help you improve your online visibility and drive more traffic to your websites:

  • A wide range of SEO tools, including keyword research, backlink analysis, content exploration, and rank tracking;
  • Keyword Explorer tool to find relevant keywords with high search volumes and low competition;
  • Site Explorer to analyze the backlink profile of your website and identify opportunities to acquire high-quality backlinks;
  • Content Explorer to discover popular topics and content ideas in your industry;
  • Rank Tracker to track your website’s search engine rankings for specific keywords over time.

These are just some of the great tools that Ahrefs offers. So if you want to improve your online visibility, attract more traffic to your website, and optimize your digital marketing strategies, then Ahrefs is the number-one software for you.


Google Trends

If you are hunting for content marketing ideas, then Google Trends will help you gain insights into what people are searching for online. Armed with Google Trends, you can:

  • Identify trending topics;
  • Understand search interest over time;
  • Explore related queries and topics;
  • Identify geographic variations;
  • Spot emerging trends;
  • And many more.

Use the program to the fullest in order to create timely, relevant, and engaging content that resonates with your audience and drives results.

PageSpeed Insights

Did you know that 83% of all Internet users expect websites to load in three seconds or even faster? Three seconds may not sound like much, but in the world of page load speeds, it’s almost an eternity. So if your site takes longer than that to load, most people will click the “back” button and go to your competitors. This is actually what PageSpeed Insights allows you to detect and fix.

PageSpeed Insights doesn’t just identify performance issues; it also offers actionable insights and recommendations for addressing them. This can include optimizing images, leveraging browser caching, minifying CSS and JavaScript, and improving server response times.

Video Editing Tools

Video editing software allows for the production of top-quality multimedia content for marketing, social media, and email campaigns. With the right program, you can get the max out of the video content that you share with your target audience.

Movavi Video Editor Plus

Movavi Video Editor Plus is a powerful software for editing videos that caters to both beginners and professionals. The solution offers a comprehensive set of tools and assets to enhance your video projects. From basic editing functions such as cropping, trimming, and merging clips to advanced features like filters, transitions, and special effects, you have everything you need to create professional-looking videos. Also, their online video editor supports a wide variety of video formats for both import and export, making it easy to work with footage from different sources and devices.



Kapwing is a modern and innovative video creation platform designed to streamline the content creation process, enabling teams to produce high-quality videos efficiently. From pre-designed templates and customizable themes to automated editing functions and batch processing capabilities, Kapwing streamlines the video production process. You can trim, crop, resize, rotate, and add special effects to your videos to make them suit your brand identity and messaging.


Animoto is a popular online video solution that makes it easy for anyone to create videos, even without prior video editing experience. You can simply upload your photos, video clips, and music, choose a style and template, and let Animoto do the rest. There is a variety of customizable templates and styles to suit different types of videos and purposes. Apart from that, Animoto makes it easy to share videos directly to social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. So you can significantly optimize your work with a single tool.

Marketing Automation Tools

Top marketing automation tools enable automated workflows, lead nurturing, segmentation, and personalized messaging across multiple channels. The below software solutions allow marketing teams to automate repetitive tasks and make marketing campaigns more efficient.

Marketing agency


When it comes to marketing automation, SalesForce CRM has the biggest market share. The tool has a pack of features designed to streamline sales, marketing, and customer service processes. It also offers a nice visual workflow that allows you to drag and drop deals, discounts, and costs. SalesForce also provides a number of modules, such as:

Overall, SalesForce is a tool to use if you want to create personalized, data-driven marketing campaigns, automate workflows, and drive engagement and conversion across multiple channels.

Get Response

You didn’t know you needed an auto-funnel B2B marketing tool until you tried Get Response. This tool does more than just give you ways to collect data; it also lets you automate your email sales processes. This means that once you get an email, you can choose when and how to contact a particular customer. Create welcome and follow-up emails to be sent just when you need them.


ActiveCampaign is a powerful and user-friendly email marketing automation and sales CRM platform that caters to small businesses with budget constraints. The tool offers robust automation features that allow businesses to create personalized and targeted email marketing campaigns. Users can set up automation workflows based on customer behaviors, triggers, and actions, such as email opens, clicks, website visits, and purchases. With ActiveCampaign, you can segment your contact lists based on various criteria — from demographics and interests to behavior and engagement history for tailored email campaigns.

Social Media Engagement Tools

Social media management tools help schedule posts, monitor mentions, engage with followers, and analyze social media performance across multiple platforms. And here are the programs that should be a part of your tool belt.


Buffer is a key marketing tool for businesses looking to streamline their social media marketing efforts. The program allows scheduling social media posts in advance across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Thus, you can maintain a consistent presence on social media without the need for manual posting every day. On top of that, the tool provides analytics and insights on post-performance, including metrics such as engagement, reach, clicks, and likes. So you can track the effectiveness of your social media campaigns and optimize your SMM strategies.


BuzzSumo is a strong social media search engine that offers powerful features for content discovery, analysis, and influencer marketing. With BuzzSummo, you can easily spot the best-performing content in any niche or industry by entering relevant keywords or topics. The tool provides detailed insights into the performance of content across various social media platforms, covering total shares, backlinks, engagement, and social media reactions.


Hootsuite is a popular social media management tool that provides businesses and marketers with a centralized platform for managing and optimizing their social media presence. Here are some of the best things about this tool:

  • Customizable social media dashboard to monitor and manage multiple social media accounts from one place;
  • Content scheduling to publish posts across multiple social media channels at specific dates and times to ensure consistent and timely communication with your audience;
  • Social media analytics to track and measure key metrics, such as engagement, reach, clicks, and conversions;
  • Campaign management to set campaign goals, define target audiences, create ad creatives to evaluate ROI, and optimize campaign effectiveness.

Even if you are just starting your journey with social media, Hootsuite is a good tool for you to start off on the right foot.

Arm Yourself With the Right Tools

Bring your search engine optimization and marketing campaigns to a whole new level with these best digital marketing tools for 2024. Optimize your marketing routine and drive better results for your business to scale efficiently.