business blogging

How many blogs do you read each day? This answer might give you some insight into how much value you’re receiving from your current blog strategy or lack thereof. Most businesses that aren’t blogging are creating content in other ways, such as social media, newsletter articles, email marketing campaigns, and other ecommerce marketing initiatives. While these methods are still important, it would seem that the value of blogging for business has been underestimated in recent years; let’s look at why this is changing. Read more