Step-by-Step Guide to Sharing Your Blog on Substack with a Link

Sharing your blog on Substack is a powerful way to increase your readership, build a community, and grow your personal or business brand. With Substack, creators can easily publish and distribute content to their subscribers. Whether you are a seasoned writer or just starting, understanding how to share your Substack blog with a link will make it easier to promote your content across the web.

In this article, we will walk you through how to create, share, and promote your blog posts using links on Substack. By the end of this guide, you’ll be equipped with practical steps to effectively share your work and attract more readers.

Understanding Substack and Its Features

Substack is an online platform where writers can publish newsletters and blog posts directly to their audience. It offers a simple, user-friendly interface that enables you to write, format, and distribute content to your subscribers without needing a complex website.

• Key Features of Substack:
  • Newsletter Publishing: Publish content regularly and engage directly with your subscribers.
  • Monetization: You can offer paid subscriptions to monetize your blog.
  • Audience Interaction: Build relationships with your readers through email and comments.

How Substack Works

Substack allows writers to publish content easily and share it with their audience via email. Subscribers receive your posts in their inbox, helping you engage with them more personally. Additionally, Substack offers tools for tracking performance and growing your readership.

• Monetization and Growth: As you gain more subscribers, you can begin to monetize your content, offering exclusive paid posts or memberships.

Creating Your Blog Post on Substack

Before you share your blog post, you need to create it. Substack offers an intuitive editor to help you write and format your content.

Step-by-Step Guide to Writing a Blog Post

• Once you log in to Substack, go to the “Posts” section. Click “New Post” to open the editor.
• Use the editor’s tools to write, format, and structure your blog post. Add headings, subheadings, bullet points, and numbered lists to make the content easy to read.
• You can easily insert images, videos, or other media to enhance your blog post. Just click the “insert image” button and upload your media files.
• Before publishing, take advantage of the preview option to see how your blog will appear to your readers.

How to Share Your Blog Post on Substack with a Link

Once your blog post is published, the next step is to share it with your audience via a link. Here’s how you can do that effectively.

Getting the Link to Your Blog Post

• Find Your Post URL: After publishing, you’ll be provided with a unique URL for each post. This link is located at the top of your post or can be found by clicking the “share” button.
• Where to Find the Share Link: On the Substack dashboard, you’ll see an option to “Copy Link” once your post is live.

Shortening and Customizing Your Link

• URL Shorteners: Tools like Bitly allow you to shorten your blog post URL, making it cleaner and easier to share. This also helps track clicks on the link.
• Creating Custom Links: You can customize the URL to make it more memorable or relevant to the content (e.g., www.yoursubstack.com/seo-tips).

Sharing Your Substack Blog Link on Social Media

Social media is one of the best ways to promote your Substack blog. By sharing your link on platforms like Twitter, Facebook, and Instagram, you can increase visibility and attract new subscribers.

Sharing on Twitter, Facebook, and LinkedIn

• Twitter: Compose a tweet with your blog post link and use relevant hashtags to increase discoverability. For example: “Check out my latest blog post on content marketing #blogging #contentmarketing” with your Substack link.
• Facebook: Share the link in posts, groups, and on your profile to reach your friends and followers. Facebook allows you to add descriptions to make the link more engaging.
• LinkedIn: For professional audiences, LinkedIn is a great platform to share Substack links. Include a brief introduction or summary of the blog to grab attention.

Sharing on Instagram

Since Instagram doesn’t allow clickable links in captions, you can:

• Add the link to your Instagram bio and refer to it in your post.
• Use Instagram stories and include a “link sticker” to direct followers to your blog.

Using Reddit and Forums

Reddit is another platform where you can share your link. Ensure that you share your link in relevant subreddits and follow the rules of each community. Engage with users to foster discussions around your content.

Emailing Your Substack Blog Link to Subscribers

One of the easiest ways to share your Substack blog is through email. Substack has built-in tools to email your posts directly to your subscribers.

Using Substack’s Built-in Email Feature

• Automatic Email Distribution: When you publish a blog post, Substack automatically sends an email to your subscribers, including a link to the post.
• Customizing Emails: You can customize the email’s subject line, preview text, and even add a personal note to make your email more engaging.

Email Signature

• Adding Your Link to Your Signature: You can also include your Substack link in your email signature. This ensures that everyone you email has easy access to your latest posts.

Embedding Your Substack Blog Link on Other Websites

Sharing your Substack link on other platforms is a great way to increase visibility and attract a wider audience. One effective method is by embedding the link directly on your website or blog. If you have your own site, you can include the Substack link in relevant blog posts or even create a dedicated section such as “Follow Me on Substack.” This ensures that visitors to your website can easily find and subscribe to your newsletter.

Another powerful strategy is to share your Substack blog link in guest posts or articles on other websites. When you contribute content to external blogs or media, including your Substack link helps introduce your work to new readers. These external audiences may find your content valuable and decide to subscribe, expanding your reach and growing your subscriber base.