The Basics of Marketing Your Beauty Salon on Instagram

If you’re a beauty salon owner looking to promote your business on Instagram, you’re in luck! In this blog post, we will discuss some essential tips and strategies that you can use to get started.


Instagram is all about glimmer and glamour, and that’s why it’s the perfect place to advertise your beauty salon. The first step is to make a business account on Instagram.

A business account is free to set up and comes with additional features.

For example, you can use the “Insights” option to analyze your page’s metrics and manage your posting schedule. Once your account is set up, it’s time to make it shine. Here’s how.

Build a stunning website and link it to your Instagram posts

Your website is your digital storefront, and it should reflect the same level of luxury and sophistication as your salon. Make sure you include high-quality photos on the website. Also, your website should be user-friendly and easily navigable, containing all the information that potential customers might need (e.g., location, hours, services offered, etc.).


Once your website is up and running, link to it in your Instagram bio. This way, anyone who stumbles across your page can quickly learn more about your business. Without a website, your Instagram page doesn’t mean anything, no matter how good it is.

Use hashtags to reach a wider audience

Hashtags are essentially keywords that help people find the content they’re looking for on Instagram. When you use relevant hashtags in your posts, you’re more likely to show up in search results. For example, if someone searches for the hashtag #salon, your post could appear in their feed.


There are two types of hashtags you can use to promote your salon on Instagram: branded and general. Branded hashtags are specific to your business (e.g., #TheGlamRoom), while general hashtags are more general terms related to your industry (e.g., #hair).

Both types of hashtags are essential, but branded hashtags are especially useful for building awareness and loyalty among your target customers.

Post regularly, but don’t overdo it

The key to a successful Instagram strategy is consistency. You should aim to post at least once a day, but don’t go overboard – no one wants to see their feed flooded with photos from a single business. In addition to regular posting, you should also try to mix things up by posting a variety of content, including images, beauty salon flyers, videos, behind-the-scenes shots, and customer testimonials.

Your content should be dynamic, mainly consisting of high-quality photos and videos that demonstrate how you work. Remember, Instagram is all about visuals. That’s why it’s so important to post high-quality photos and videos that show off your work.

Professional photos are a must, but you can also get creative with short snippets and even go live. If it helps, you could even hire a professional photographer who would take care of everything, from the lighting to the camera equipment.

Show the world what you’re made of

Suppose one of the stylists came up with a brilliant new haircut that may go viral. What can you do to showcase your team’s creativity apart from taking high-quality photos of the haircut?

instagram insights

One way to show the world what you’re made of is by using Instagram Stories. Instagram Stories are short, ephemeral videos that disappear after 24 hours. They’re perfect for sharing behind-the-scenes content, sneak peeks, and exclusive offers. Plus, they’re a great way to humanize your brand and give potential customers a peek into your salon’s culture.

Another way to show off your team’s creativity is by using Instagram Live. Instagram Live is a live-streaming feature that allows you to broadcast video in real-time. It’s a great way to connect with your Instagram followers and give them an inside look at your salon. For example, you could use Instagram Live to give a tour of your salon, show off a new product, or even offer exclusive discounts.

Some parting thoughts

There are endless possibilities when it comes to marketing your salon on Instagram. The key is to get creative and think outside the box so you can stand out from the competition.


Remember, your main goal is to build up a good amount of traction on Instagram organically. Once you have a solid following, you can start experimenting with paid advertising. But for now, focus on creating high-quality content and using the right hashtags. If you do that, you’ll be well on your way to success.

Also, if you have a YouTube channel, for instance, make sure you leave a link to your Instagram page in each video. Similarly, if you have a website, add social media buttons so people can easily find and follow your Instagram page. The more places you promote your page, the more likely people are to find it.