How to Convert Your Website Into an App: 5 Steps

Thinking about turning a website into an application is something that should be carefully considered because it has the ability to increase income, boost user engagement, and improve accessibility.

Given the increasing omnipresence of mobile devices, an application can provide a seamless user experience for customers willing to use their smartphones to access services. As a matter of fact, 95.8% of people use mobile phones to access the internet, so it’s a safe bet that if you want to increase your presence, you should be targeting mobile users.

To that end, this article outlines a methodical approach that divides the process of creating an app from a website in order to help you reach your business goals.


Assess Your Goals and Aspirations

Find out why you feel the need to convert your website into an application before you take any further action. Explore the appeal of your website’s core components and consider how they might be enhanced in an app environment.

Think about your intended user base and the goals you hope to achieve with your app: increasing revenue, improving user engagement, or enabling offline accessibility, for example. This initial assessment will mold your decision-making process throughout the conversion.

Choose the Right Development Method

When deciding on the method to transform your website into an app, you must consider the balance between cost, customization, and time to market. Hiring a development team offers the advantages of tailor-made solutions, professional quality, and ongoing support but comes with higher costs and longer development times. This option is ideal for businesses seeking a unique app with specific functionalities that align with their brand identity.

On the other hand, using an app builder is a more affordable and faster route to market, providing full creative control through user-friendly interfaces. Most of the time, for businesses that want to ensure they are providing the best mobile experience for prospects, opting for this option is the answer to the question of how to create an app that converts and engages users.

That being said, your choice should align with your budget, the need for custom features, and how quickly you wish to launch your app. For those prioritizing cost and speed, an app builder is a pragmatic choice, while hiring a development team suits those focusing on bespoke features and quality.

Prioritize a Mobile-Friendly Design

The conversion of a website into an application goes beyond simply copying and pasting web material into a mobile application. Rethinking the user experience (UX) for a mobile environment is crucial.

For mobile consumers, applications should be quick, simple to use, and intuitive. This means that mobile UX principles—like menu simplification, touch-responsive button placement, sizing optimization, and text legibility on small screens—must be prioritized while developing. Check if your app satisfies these requirements by working with a UX/UI designer experienced in creating mobile applications.

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Verify Feature and Content Adaptation

Your app won’t require or benefit from every feature on your website. Choose which features can be added or changed and which are absolutely necessary for the mobile experience. For mobile users, lengthy content may need to be condensed or changed into more palatable formats.

Additionally, to improve the user experience and provide value, make use of mobile-specific capabilities like push notifications, camera integration, or GPS capability.

Test and Launch Your App

A crucial stage in the creation of apps is testing. Before your app launches, testing assists in finding bugs, usability problems, and areas that need work. To test for a variety of factors, such as device compatibility, performance, security, and user experience, combine automated and human testing methods.

The best time to send push notifications will come only after it has undergone extensive testing and optimization. Make sure you adhere to the requirements for submitting apps to stores like Google Play Store and Apple App Store, and get marketing materials ready to advertise the launch of your app.


Converting your website into an app is a big effort that can increase brand awareness and improve user experience. You can create an app that enhances your website and fits the needs of your mobile audience by following these five steps: assessing your goals, selecting the best development approach, designing for mobile, modifying your content and features, and extensively testing before launch. Remember that the secret to keeping a successful app is to continuously improve it based on user feedback.