Email automation definition, benefits, and best tools

What’s better than contacting customers no matter where they are?

Contact them wherever they are precisely at the right moment. Incorporate personalization into this mix, and you’ll discover the most effective method of building strong relationships with your customers.

This is one of the benefits of automation for email.

Discover the benefits, definition and best tools for #email #automation

Automated emails are an excellent method of providing a personalized experience for customers dependent on data regarding their actions or behavior. There’s no requirement to manually mail individual emails, which means you’ll be able to save lots of time for other tasks.

In this article, I’ll show you how to use the automation of emails, describe how it works, and help you get to the point with the appropriate software.

What is email automation?

Automating emails is a powerful way to reach prospective customers since it permits you to send emails on certain dates. The majority of email applications have pre-designed automated workflows that are sequences of emails that are strung together.

The greatest benefit of automation for email is its capability to send pertinent emails to the right individuals at the appropriate moment. If you connect your CRM with an email marketing application, you can keep track of subscribers effectively by using details about their purchases and behaviors.


Automated email addresses include:

  • Order confirmations
  • Shipping confirmations
  • Happy Birthday wishes
  • Carts abandoned notifications
  • Welcome messages for new subscribers
  • Product abandonment messages
  • Upsell and cross-sell message

Example:┬áThis welcoming email sent by Pipcorn offers new subscribers an offer. It’s a good method to motivate people to make purchases.

Benefits of automation via email

Automated emailing can be a blessing for busy business and marketing owners. Here are a few good advantages to automating your email.

Time is money

It’s simple to save the time of sending out an automated email to a large number of subscribers at the same time. Therefore, there’s no reason to do the same tasks for each subscriber. The best part is that you can personalize the content of your campaigns.


Utilize email marketing to the fullest extent marketing

You can design automated email workflows that send emails to as many customers as you’d like, anytime you’d like. This will allow you to make sales from the uppermost to the lowest of your funnel, even with only one person on your marketing team.

Improve customer retention

Automation of emails is a fantastic method of rekindling the connection with your subscribers who haven’t read your emails or purchased from you for a while. This is accomplished through automated winning emails–campaigns that are designed to encourage those who have been passive to get them to engage.

Develop strong relationships with your customers

“Hey, we remember you–here’s a discount for an upcoming sale!”

Companies have information about their clients in CRMs. Therefore, they can make the automated email relevant. Many companies do this well Automated emails receive 30 percent more clicks than marketing messages.

Now, let’s review the advantages.

If marketing via email is the best option to grow, Sending automated emails will speed up this process.


Tools to automate email

Within this category, you’ll discover five automated emailing tools that can be used to market to, nurture, or inform your subscribers.

1. Omnisend — for ecommerce


Omnisend is a simple email automation tool for online stores. Thanks to a user-friendly interface and a drag-and-drop flow editor, it lets you manage the five steps to automate your workflows, from creating an email list to creating email automation workflows.

With Omnisend, you can automate every email flow that online retailers send to customers:

  • Welcome emails
  • Product abandonment emails
  • Emails for shopping cart recovery
  • Upsell and cross-sell emails
  • Order confirmation emails
  • Shipping confirmation emails

Several e-commerce sites have seen significant results using Omnisend’s eCommerce automation of emails. Here are some examples:

Amundsen Sports increased revenue per email by 1010 percent through welcoming emails, product abandonment, and cart recovery automatizations.

To’ak Chocolate achieved a 460 percent increase in revenue through marketing emails (39 percent of which resulted from automated workflows for email).

Naked & Famous Denim produced a greater than 4400% rise in revenue-per-email (RPE) through unassisted abandoned cart marketing.

2. Hubspot Email Marketing — ideal for SaaS and large companies


HubSpot is a leading marketing automation platform that concentrates on managing customer journeys and conversions. It’s the ideal option for automating repetitive tasks in marketing. It has built-in marketing automation software that gathers subscribers’ information through the CRM.

Price:┬áHubSpot is a bundle deal, which means you’ll get the CRM and many other marketing tools. This is why the automation plan starts at $850/month.

3. Constant Contact — ideal for non-profits as well as small companies

Constant Contact

Constant contact is a user-friendly, full-featured email automation platform. It lets you create your email list by starting from scratch using website registration forms, managing subscribers easily, and designing email flows using drag-and-drop tools. A connection to Facebook and Instagram advertisements is also available if you want to locate clients via social media platforms.

Pricing Automation of emails is available as part of the Plus plan, which costs $45/month to 500 customers. The price will be dependent on how many contacts.

4. ConvertKit — an application for creators of content


ConvertKit is an effective email automation software that focuses on solutions for content creators like bloggers and course authors. With advanced targeting capabilities that allow you to deliver the appropriate content that is personalized to each subscriber. Automated marketing emails designed for creators, such as the online courses subscription, are an excellent option.

Pricing Email automation is included with Creator or Creator Pro plans, which cost $29/mo and $59/mo, respectively. Pricing includes 1,000 users and increases when your email list expands.

5. Campaign Monitor — designed for marketing agencies

Campaign Monitor

Campaign Monitor is an excellent tool for automating emails to marketing firms. It supports multiple users, role-based permissions, customized email templates, and great signup forms. It has all the necessary features, such as building with drag-and-drop, and reporting are also great.

Pricing At $29/month, you can send automated email marketing to 12,500 customers. The plan that includes the unlimited email automation flow costs $59 per month.


Automating your emails is a smart method of keeping your subscribers informed and active. With email marketing software, it is possible to create automated messages easily and then send them out on certain dates, allowing you to reduce time and build customer relationships.

I hope this article helps you understand the basics of automated emailing and find tools to help you get started. If you require more assistance regarding email marketing, generally visit our blog on marketing via email–we’ve extensive guidelines, professional strategies, and fantastic examples on every topic.