Product-Led Sales: Aligning PLG With Enterprise Motions
In today’s SaaS landscape, many modern companies are turning to Product-Led Growth (PLG) as their primary customer acquisition and expansion strategy. By offering self-serve product experiences that drive user adoption and advocacy, PLG has successfully disrupted conventional go-to-market playbooks. However, as these startups mature and raise the stakes with larger revenue targets, they inevitably must shift to enterprise sales motions. This shift raises a critical question: How can PLG align with traditional enterprise sales to achieve sustainable growth? Read more