5 Ways to Stand Out on the Shelves: Packaging Tips for Small Businesses

5 Ways to Stand Out on the Shelves: Packaging Tips for Small Businesses

As a small business owner, you probably know that it’s essential to differentiate yourself from your competitors if you want your business to grow. And one of the best ways to do this is by creating unique and eye-catching product packaging. A great design like the Arka custom poly mailers does more than protect your products; it can also attract potential customers, convert them into buyers, and even turn them into loyal fans of your brand. Read more

4 Tools for Problem Solving Your Marketing Campaign

4 Tools for Problem Solving Your Marketing Campaign

Launching a new marketing campaign or improving an existing one can be challenging. With many moving parts and stakeholders to consider, problems inevitably arise that require creative solutions. An influence diagram is a useful tool for visualizing the relationships between different factors in your campaign, helping you identify areas of impact and streamline decision-making. Having the right tools to visualize, analyze, and address issues can make all the difference. In this article, we’ll explore four essential problem-solving tools to help get your marketing campaign on track. Read more

4 Major Industries that Are Using Geofencing to Their Advantage

4 Major Industries that Are Using Geofencing to Their Advantage

Geofencing lets you set up a virtual boundary around a specific location to send personalized notifications to users when they enter or exit a particular area. While there are several use cases for this technology, it is primarily used for tracking and marketing. Over the years, businesses across various industries have used geofencing to secure a massive number of local audiences and get a competitive advantage in the market. Read more

6 Ways Technology Can Prevent Fraud

6 Ways Technology Can Prevent Fraud

Cybersecurity has always been a common concern among governments, businesses, and consumers. In recent times, online fraud and identity theft have become even more rampant. With more people using the internet for services and tasks like banking, investing, and shopping, cybercriminals have also stepped up their game. Read more