A functional website is a viable tool for generating leads and connecting with your target audience. It is not surprising that WordPress keeps releasing new updates regularly. The good thing is that you can leverage different tools and resources even if you lack basic coding skills.
Many #business owners often delve into DIY #website building because it is a budget-friendly option.
However, working with a professional web design agency is the key to having a functional and stylish website. It is essential to choose the right web hosting plan and review the pros and cons of each option.
Before setting up a website with WordPress, here are five things you must know.
Social media
It is imperative to have a vibrant social media presence, whether you’re social media savvy or not. We are in an era where social media is not limited to only millennials; the older generations are taking it seriously too.
This implies that a significant percentage of your site visitors are active online, and you cannot afford to leave money on the table. Satisfied customers and prospective ones will find it easier to share your content and products once you install social media plugins on your website.
Your goals, objectives, and the target audience
Each business owner has different goals when setting up their websites with WordPress. This includes:
- increasing leads,
- building the brand, or
- attracting more sales.
Besides, the goals may revolve around helping the business owner achieve the status of an industry expert.
Another similar factor to consider is the action that visitors will take on the website. You should be clear about your goal from the onset. This will help your designer or developer get a clear picture of your needs and design the right strategy.
Bear in mind that you are not designing the website for yourself or everyone. Narrowing down your target audience is the first step to establishing a meaningful connection with your audience. Try to get more information about your audience before creating user personas.
This approach is essential for creating a customized strategy to simplify the entire customer journey. Confirm whether what your audience is looking for aligns with whatever you are offering.
Metrics for measuring success
Business owners are often advised to carry out performance tests before launching their WordPress websites. The next thing is to define the tools for measuring success.
One of the important tools is Google Analytics, which will come in handy for tracking your progress and analyzing customer behavior.
It is ideal to install this tool before your website goes live. Recognize whether it is necessary to integrate a third-party tool early on. More so, decide if you will assign this task to a team member and provide the resources for seamless execution.